Nowadays, the Internet is a space of opportunity and e-commerce increasingly looks like the way to reach the consumer. When opening an online store, however, you will also be entering a market where competition is highly competitive and where the application of the best digital marketing strategies becomes essential for success.
In the process of creating the ideal online business, to promote an increase in the number of visits, a better receptivity and a more effective sale, it will be essential that you deepen your knowledge of SEO (Search Engine Optimization), Content Marketing, Online advertising and web design. After all, all points of communication with customers – including textual and visual production – are important and can make a difference when it comes to improving sales.
Promoting the improvement of a website depends on small, very simple and effective strategies and Clínica do Site knows these strategies better than anyone. Therefore, be sure to ask your questions via email or subscribe to one of our services.
In the meantime, get to know the best tips to improve your store and optimise your sales, through the 10 suggestions for selling more online that we created with you in mind.
1. Care about the content
Care about the content In fact, content marketing is one of the best ways to ensure that your business becomes more comprehensive and achieves better results. When we talk about content, one of the important aspects to consider is the language. This should be oriented towards the target audience, make use of the keywords that best suit your business and pay attention to spelling and grammatical correction. This should be oriented towards the target audience, make use of the keywords that best suit your business and pay attention to spelling and grammatical correction.
2. Advertise your space
Platforms for online ads, such as Google Ads (formerly known as AdWords), and the possibility of placing ads on social networks through means like Facebook Ads can be seen as an investment opportunity that, at key moments, will take your business further. Specific times, such as Christmas, are ideal for using these platforms and boosting your business, advertising your products and services.
3. Guide your visitors
In order to increase the number of visits in your website to correspond with an effective increase in sales, it is important to create a navigation strategy This strategy involves updating the promotions and highlights, which will guide the user and give access to the best products. Cross selling is also a good option here, allowing new products to be suggested to the customer, based on their research and preferences.
4. Don’t neglect web design
The structure and appearance of your website are fundamental to captivate the consumer. In fact, the ease of navigation can define how the customer reacts to the content. As a rule, the general public prefers simple navigation sites, adapted to mobile, visually appealing and that allow a more intuitive use. Don’t forget to take advantage of the user experience on your website to convey your brand’s values.
5. Change carefully and gradually
When you make changes to your site, you should remember that familiarity and consistency are aspects that customers value. In this way, too many changes or too sudden changes can have a negative impact on your business. If you feel the need to make changes to the site, try to make them gradually, testing them and trying to ensure that they work as expected. Take the opportunity to measure the impact of these changes and whether you get the results you want or not.
6. Bet on the image and description of the products
Since in e-commerce there is no direct contact between you and the customer, the chosen images and descriptions of the articles must speak for themselves. The focus on the quality of these contents will help to establish a relationship of trust regarding the quality of the products it sells.
7. Clarify the website terms and conditions
The clarity in the statement of the conditions inherent to the purchase of products on your website is essential for customers. The clarity in the statement of the conditions inherent to the purchase of products on your website is essential for customers. On TermsFeed you can find examples that you will need to adapt to your business.
8. Create a communication space
The creation of a space for communication between you and consumers – through comments, email marketing, contact forms or a customer support space – will give consumers a greater sense of familiarity and confidence, stimulating consumption.
9. Optimise loading time
Time is of the essence and, gradually, people have become less and less tolerant of waiting times, with an40% of consumers giving up pages that take more than 3 seconds to load. Optimising the loading time of your website can therefore improve sales. You can do this, for example, by promoting the minimisation of resources, the prioritisation of the main elements of the page or the reduction of the number of redirects and plugins.
10. Analyse competitive prices
When setting your prices, it is very important that you are aware of your competitors’ pricing. Although you do not always have to practice lower prices, it is important that prices are balanced in relation to the other sites, so that the customer does not encounter identical products for a clearly higher price on your site. A price aligned with the competition will help to create a relationship of trust and will make you sell more online.
At Clínica do Site’s digital marketing services store, you can find a wide range of services that will help you improve your online sales in a continuous way through services such as SEO or email marketing, or with services of immediate impact such as management Google Ads or Facebook Ads, advertising at specific times, like Christmas.