Don’t forget that the road to Google’s top results is long but it pays off, because unlike the investment in AdWords or Facebook Ads, the results obtained last over time without any investment other than your time in monitoring results and the creation of new articles. Then launching the new website, but when searching on Google it still doesn’t appear in the first results… Why?
The Google search engine is based on hundreds of criteria that define the order in which the websites appear in the results and over time it has been improving and refining those criteria to prevent less relevant websites from appearing ahead of the most relevant for a certain research, in a certain place, in a certain device … Is it complicated? Yes, but you don’t have to worry about that, if you follow the next five steps, you will be on the right track to start having results.
When your website is published, there are several factors that you need to take into account for Google to recognise a new website. Don’t expect immediate results, but there is something you can do to speed up the process:
1. Publish the website on Google Search Console
Google Search Console is a free service from Google that allows you to manage and monitor your online presence. Although registering your website on Google Search Console is not mandatory for your website to appear in search results, it is an important step to improve your performance and get faster results. After creating an account and registering your website in Google Search Console, you must publish your sitemap file (Sitemap) so that Google indexes the pages and better understands the relationship and structure between them.
2. Install and configure Google Analytics
Google Analytics is a free (but very powerful) tool from Google that allows you to record and analyse everything that happens on your website. Find out how many people visit your website, how they got there, what pages they accessed, with a computer or mobile phone, and more. Basic installation and configuration is not complicated, but if you want to make sure that both Google Search Console and Google Analytics are correctly installed, and properly adapted to your website and your business (with events, objectives, integration with online store) , etc.) you can purchase our service “Installation and configuration of Google tools for SEO“. This service is only paid once and also includes telephone or online support to take advantage of these tools from Google.
3. Identify the preferred keywords
Since you’re launching a new website with no history, you’ll first need to understand which keywords are easiest to climb up into Google’s results. You should make an exhaustive survey of the keywords relevant to your website. After this survey, it is very important to choose the ones that are less competitive but still with some traffic volume – as you will have the opportunity to see, the keywords that have more traffic (ie searches), also have more competition, so your efforts to reach the top places on Google will be much bigger (if not impossible). Start with the ones that will be easier to work with, as the results of these will also help your website later, when you venture to optimise others that are more competitive. You can subscribe to such software as SEMrush, Ahrefs or Moz, among many others. You can also subscribe to our service “Sending and analysing keyword rankings” through our online store, and this way, the report will be sent to you monthly so that you can analyse the evolution of your website and identify new opportunities. Our team will provide the necessary support. You can also survey your keywords manually, but it is a time consuming and painstaking job to keep your keyword data up to date.
4. Know your competition
You will never know how far to reach your competitors if you don’t know where they are. You can monitor your competitors, making searches for each of your keywords in private browser mode so that the results shown are not affected by your history. Take note of the positions of each competitor to understand over the months what their evolution is in relation to their own evolution. Note that your online competition may be quite different from what you initially imagined. Note that your online competition may be quite different from what you initially imagined. . In our online store, you can purchase the “Competitor SEO Analysis” service that will give you all the information about your competitors, not only regarding their rankings, but also the strategy used, the channels used (SEO, AdWords, Social Networks) and what flaws their websites have in identifying opportunities for yours.
5. Give the users reasons to come to your website
Now that you have the website online, the analysis and monitoring tools installed and configured, and you know which keywords to focus on to overcome your competition, you must identify what content will be useful to users looking for what you offer even more do not know your business, product or service. For example, you can create an article area on your website and periodically publish an article that is useful for anyone who might be interested in your offer This article is a good example: while we are explaining the fundamental steps to improve the positioning of a website just launched, we are also offering some of our services that can help you along the way. When writing the articles, keep in mind the keywords you chose to optimise, especially in the titles and you can also use repetition or synonyms, but do not overdo it, as Google may identify your site as SEO Spam and block the website in the results. If you do not have time to create your articles, never leave your website on pause and hire someone to create the articles. In our online store we also have a service that delivers articles for your website and properly optimised for the keywords you have identified.
Do not forget that the path to reach the top results of Google is long but it pays off, because unlike the investment in advertising AdWords or Facebook Ads, the results obtained persist over time without any investment other than your time in monitoring results and creating new articles. Another advantage in creating periodical articles is that you can reuse them in other channels, for example, in social networks or in email campaigns.
We hope that your website will be very successful, but don’t forget that it will depend (and a lot) on you!… As our Ronaldo says, working hard pays off!