An online sales platform or an online store will always have to compete against the diversity and multiplicity of digital establishments that populate the network. Although, sometimes, the task of highlighting your content and promoting the desired sales may seem difficult, the truth is that this becomes perfectly possible through a correct SEO strategy for eCommerce.
As it is a search engine optimization (Search Engine Optimization), SEO strategies will promote an improvement in the structures and functioning of a given space or network, guaranteeing a more targeted and efficient operation, which will translate into greater success. .
By promoting the visibility of the space on the Internet, facilitating the encounter between search engine users and the content offered by the site, these strategies are an effective way to achieve success with your business.
In order to achieve such results, and consistently, however, there are some fundamental rules to take into account. Content marketing mechanisms and web design concerns are examples of this, as they are fundamental points for achieving your goals.
To ensure you choose the best ways to boost your website, we suggest 10 fundamental rules to ensure the success of your online business.
1. Worry about the platform
Choosing a platform is very important to ensure the success of your project or online business. The chosen platform has a direct impact on SEO strategies and must be created and optimized to ensure the possibility of choosing the right settings.
A very common mistake is choosing a platform based solely on its price. Sometimes, the most economical platforms can be limiting, namely with regard to the creation of an appealing, functional and intuitive space.
An important step when creating content marketing suitable for online commerce is the use of keywords that help make the marketed products visible to those looking for them in search engines.
There are fundamentally two types of keywords to use: the head tail (generally shorter and less specific, more likely to be searched for) and the long tail (more specific and aimed at a mature consumer, who knows what he wants, with more likely to result in purchases). To ensure the site’s success, it will be important that both types of keywords are used.
3. Choose titles and use heading tags
The keywords we mentioned will be more effective if you use them in the titles and subtitles of your website pages.
The heading tags used are H1, H2 and H3; These are a way of ranking the titles of the text and highlighting the importance of certain expressions in the most common search.
4. Always use a Meta Description
When doing a search on search engines, you will probably have already come across the small text that accompanies the search results. The name of this is Meta Description and its creation is essential to motivate users to click on the link that will take them to your site.
Create a succinct and direct description, under 160 characters, that calls to action and describes the products or categories in your digital space. Do not forget that it is not enough to appear well positioned on Google, you also have to convince users to enter your site when they see your site in the search results.
5. Create internal links
The creation of internal links promotes, for search engines, greater credibility and relevance for a particular site. Thus, it becomes important that a main page refers, through this type of links, to less visited pages of the same site, in order to increase the visibility of all of them.
6. Bet on full pages
Content marketing lives a lot from the diversity and quality of content: images, descriptions, details and details about products, suggestions, videos, consumer reviews or a question and answer section can be added value to help increase the number of views of a website and thus also lead to a greater number of sales.
7. Worry about web design
When creating a page, design is not just about image. This is a concern that will help to make the site intuitive, giving it its own architecture, which facilitates navigation.
The tools used and included on the site may be an asset to ensure that, after finding your online space, the user remains there. The longer the user stays on the site, the more likely it is to generate a sale.
8. Avoid duplication
Duplicate content makes the site less prominent in search engines. Thus, it becomes essential, to strengthen the SEO of eCommerce sites, that the content created is unique and original.
The creation of original content will be a differentiating factor from other pages, making it stand out from the competition and giving it greater prominence in searches.
9. Keep the site up to date
The creation of new content for eCommerce that appeals to your target audience is, of course, very important to attract the attention of those who browse the search engines. In addition to this, however, keeping a website up to date also means paying attention to details such as broken links or outdated information, and it is important to avoid falling into these mistakes.
10. Trust the professionals
Managing search strategies for online stores is not always as intuitive as it seems. Subscribing to newsletters on this type of topic or purchasing management products and services for websites and social networks can be an asset to your business, boosting results and helping you achieve the desired success.