As an entrepreneur, I’m always watching what’s new and how to keep growing my businesses. Years ago, I started saving articles to read later — this newsletter is simply my way of sharing that list.
I’ll stick to 10 highly curated picks — enough to spark ideas, not eat your week. My goal: help you gain sharper insight into the evolving world of digital marketing and AI.
My Weekly Spotlight
This week I’ve been diving deep into AI SEO (or GEO). Actually, the way we use AI chats makes me think the term SEO still fits because we’re still optimizing for user searches, just in a whole new (and very different) way. Think of AI chats as search engines on steroids – AI citations are becoming the new word-of-mouth referrals.
I’ve also included a few links on digital marketing and entrepreneurship.
Hopefully these 10 top pieces of content will give you fresh ideas, sharper strategies, and a boost for your business (and your clients too).
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This Week’s 10 Unmissable Links
- https://www.marketingideas.com/p/the-13-viral-marketing-laws – 13 proven laws of viral marketing — from big accounts driving virality to why weird wins and negative CTAs convert (DIGITAL MARKETING)
- https://searchengineland.com/chatgpt-traffic-referrals-plummet-461027 – New data shows ChatGPT’s referrals to websites have dropped sharply, down over 80% from early 2024 peaks. While usage remains high, fewer users click through to external sites, raising big questions about the future of SEO and how brands will get visibility in AI-driven search (SEO/GEO)
- https://neilpatel.com/blog/reddit-seo/ – Reddit is now one of Google’s favorite sources. Neil Patel explains how to use Reddit for SEO and GEO: from finding keyword ideas in threads to earning high-authority backlinks and traffic (SEO/GEO)
- https://sproutsocial.com/insights/social-first-marketing/ – Sprout Social outlines why brands must shift to a social-first strategy: meeting audiences where they spend time, creating platform-native content, and driving community engagement (SOCIAL MARKETING)
- https://ahrefs.com/blog/geo-generative-engine-optimization/ – This guide covers how AI engines surface content, why traditional rankings matter less, and what marketers can do today to earn visibility in AI-driven search results (SEO/GEO)
- https://www.youtube.com/watch?v=6_CCutkM11g – It’s impossible not to talk about Alex Hormozi’s new book launch. This online event sold over 2,970,443 copies in a single day, obliterating the Guinness World Record for “Fastest-Selling Non-Fiction Book.” More than 7 hours of insane value (BUSINESS)
- https://www.linkedin.com/posts/jeremyamoser_chatgpt-just-released-50-here-are-5-ways-activity-7360664340426813442-st71/ – Jeremy Moser highlights 5 powerful ways to use ChatGPT 5.0. From creating smarter workflows and automating content to improving research and ideation (AI / SEO)
- https://www.optmyzr.com/blog/amazon-leaves-google-ads-impact/ – Amazon has quietly pulled back from Google Ads, shaking up the ad auction landscape. Optmyzr analyzes the impact on CPCs, competition, and visibility — and what this shift means for advertisers who now face a changing paid search environment without one of its biggest players (GOOGLE ADS)
- https://www.linkedin.com/posts/tombilyeu_if-1000-people-wont-pay-you-100-you-dont-activity-7363918200855564290-P1oA – Tom Bilyeu breaks down a simple test for business ideas: if 1,000 people won’t pay you $100, you don’t have product–market fit. Start small with real validation from paying customers, not likes or followers (BUSINESS)
- https://ahrefs.com/blog/geo-generative-engine-optimization/ – Ahrefs introduces Generative Engine Optimization (GEO) — the new SEO for AI-powered search. The guide explains how AI engines source content, why traditional rankings are shifting, and what marketers should do now to stay visible in an AI-driven search landscape (SEO/GEO)
I hope you find these 10 links valuable to help your clients and grow your business. If you need help, contact us.
Have a great weekend! 👋