Creating good content for SEO is very important for anyone who wants to ensure that their product or company is seen online. Online search engines, like Google, follow certain criteria that make some SEO Portugal articles rank first in the search, while others do not even get the prominence of the first page.
Knowing how to create good SEO content is not difficult, but it does mean knowing a little more about content markerting tools and knowing what steps are necessary to build articles that meet the criteria of online search engines.
Since we know how important it is that you know the essential resources for creating SEO Portugal articles, we explored the best strategies and practices for creating content for seo in Portuguese. If you also want to know the main content marketing steps for creating SEO texts that deserve an effective prominence within SEO Portugal, get to know our tips through these 7 steps.
1. Choose content that appeals to people
The first step in creating good content to reinforce SEO in Portugal will be to remember that, more than looking for a place among the first suggestions of search engines, an author is, fundamentally, writing to someone.
The creation of SEO content in Portuguese should take into account what people are actually looking for and want to read. So, the first step, will be to question: what interests people? What can I write that is unique and that appeals to reading? In this process, it will be important to use the specific knowledge of the area to be promoted in your favor, creating appealing texts that address people’s interests.
2. Bet on the research
A fundamental part in creating good content for SEO Portugal is research. Before starting to write, it is very important to know the words and expressions that most people search in your region.
When surveying the keywords Portugal, you will have a very useful tool at hand, starting to be able to think of the text in a way that integrates them in it, naturally, so that the text appears as an option in the search engines, by means of searching for these keywords.
3. Make good use of keywords
Knowing the best keywords to use is not enough. Their use in the text must be clever to strengthen SEO, and should be integrated very naturally within the article, without appearing, at any time, that they were placed there only to meet the maximum percentages required.
Thus, although it is good to determine how many times you want to use a particular keyword in your text, when writing the article you should opt for textual fluidity, integrating the chosen words and expressions in a tactical way, so that their use seems casual. To help in this task, you can use variations of keywords, avoiding repetitions and widening the spectrum of searches that will lead people to your text.
You should also remember that it is important to use H1 or H2 in your titles and that they must also contain keywords. The creation of internal links (links) to other content is also essential.
4. Make edits to your articles
Editing articles is essential to guarantee their quality. More than looking at the warnings frequently presented by the text tools, it is important that the authors of this type of content make a thorough reading of the text after its creation, ensuring that it does not have spelling, grammatical or concordance errors.
A close look at the sentence construction can help to understand if the text is appealing, interesting and understandable from the reader’s perspective. Therefore, a second reading and a careful review of the article become essential to guarantee its quality.
5. Remember that regularity is important
As good as the strategies for creating content for SEO in Portuguese, they do not depend only on one or two well written articles, without errors and that apply the best keywords and content marketing techniques.
To guarantee the desired effects, it is essential that the regularity of publications, with new content being added periodically, to stimulate interest in keeping the company’s pages among the first ones that the search engine presents. At Clínica do Site, we created a service precisely for this, where we take into account the desired keywords, interesting writing and,if possible, viral, for example, with infographics. Remember that it is better to guarantee one article per week for three months than twelve articles in just a few days.
6. Track statistics
An important step towards the effectiveness of articles to reinforce SEO Portugal happens after their publication. Monitoring the statistics and understanding the reach of publications and the number of page views is essential to ensure that the use of keywords and internal links in the text was done in the most appropriate way.
With this analysis, you will understand the effective audience that sees your publications and can adopt a more effective strategy to increase the range of visits or to reach your target audience.
7. Trust professionals
The creation of articles to reinforce SEO requires a lot of time and a well-designed strategy which isn’t always simple. Counseling with content marketing professionals, through a contract or subscription with specialised agencies can be very useful to ensure that it fulfills the proposed objective and wins a place among the first suggestions of the search tools.
Contact with this type of professional will be an effective way to guarantee the best analysis of keywords, an effective evaluation of the competition, the installation of software suited to your needs and also the optimisation of the strategies and content adopted.