If you can find any information about digital marketing by searching Google or asking ChatGPT (or DeepSeek) why do you end up wasting precious hours of your time without finding the right solution?
Many of the information about digital marketing is targeted for digital marketers not for small businesses owners. Just that, makes all the difference on how the information is presented and digested.
Small business owners want two things:
- Insights about digital marketing that help create a solid marketing strategy.
- Tactical information that leads to results.
Articles focused on results and relatable case studies for small businesses are ideal, however can be difficult to source. No small business owner wants lengthy articles filled with jargon that seems to only exist to confuse non-technical people. To make things worse, when you don’t have the technical skills, you don’t know where to start and what to ask.
That’s where the value of a newsletter comes in: relevant topics are curated and delivered straight to your inbox – as long as it is targeted for small businesses.
Well, I have some newsletters to share with you. All of them aim to help small businesses get results with digital marketing. They don’t follow trends for trends sake – they bring relevant, practical and valuable information to your inbox in an easy to digest language.
Let’s get started!
Digital Marketing Newsletters
Demand Curve Subscribe Here
While it’s more startup oriented, it provides great value for small business owners as well. From business strategy to paid advertising, you will find valuable information about everything in between. You can use it to grow your business in any edition of this newsletter – it’s sent twice a week.
Marketing Examples Subscribe Here
You can’t get more practical than this. Every Monday you’ll receive 6 new tips in your inbox. One minute mind blowing tips with no BS. Topics range from copywriting to email marketing and you wont be disappointed.
Really Good Emails Subscribe Here
The name says it all: email marketing. If you need ideas to improve your email communications this is the newsletter for you! Here, you’ll find lots of examples of real world emails for abandoned carts, customer service, rewards programs, product recommendations, gift cards, and many, many more.
The Marketing Memo Subscribe Here
A quick guide and a practical tip delivered in your inbox every monday. Topics are business oriented in a clear language so you’ll feel right at home to start implementing these tips in your digital marketing operations.
Case Studied Subscribe Here
Want to find out how to create great campaigns? This weekly newsletter will show you how the best campaigns were created and why they had success. This newsletter is perfect if you’re looking to get inspiration for new marketing ideas and unique marketing strategies to apply in your small business.
Neil Patel Subscribe Here
If you want to know more about SEO and take your business to the top of Google, this is the guy! Neil and his team try to keep all the jargon out of the way but some editions of this newsletter can be a bit technical. Still, there’s no better place to find ideas, insights, strategies and trends about SEO and conversion rate optimization.
Detailed Subscribe Here
While we’re at the topic of SEO, this newsletter is less technical and more business oriented than Neil Patel’s. Here you’ll find lots of case studies that will help you improve your business Website visibility on Google. This newsletter is published twice a month.
Zero to Marketing Subscribe Here
One case study per month on how to grow a brand online. A simple proposition that can help you find different ways to improve your small business. Andrea Bosoni uses his 10+ years of marketing experience to write actionable growth plans.
Small Business Growth Subscribe Here
This is the most small business oriented newsletter of all. I know it because it’s my newsletter. You can subscribe on LinkedIn and on the Fuzelift website. Every week, this digital marketing newsletter delivers the most relevant insights, tips and tools specifically for small businesses. Over 10 years of experience working with small businesses and global corporations brought to you – also a small business owner – jargon free.
Future Social Subscribe Here
From LinkedIn and Facebook to TikTok and Instagram, if you want a social media marketing newsletter, this is it! Filled with case studies and strategies that will help you improve your small business social media presence. New issues are delivered in your inbox every few days.
How to digest all information?
You subscribed to some (or all) of these newsletters and you are receiving amazing digital marketing articles every day or week. Now what? How to get a hold on all this information and select the ideas that apply to your business?
Here are some tips to help you digest all the information:
Create a Reading & Processing Routine
- Set a dedicated time: Allocate a specific time weekly (e.g., 30-60 minutes on Monday mornings) to read marketing newsletters.
- Prioritize the best sources: By curating these newsletters for you, you can choose to focus on the newsletters you feel more relatable.
- Use a note-taking system: Keep a document or app (Notion, Evernote, Google Docs) where you summarize key takeaways.
- Unsubscribe from newsletters: I know it sounds counterintuitive because I’m suggesting you subscribe to a couple of newsletters in this article, but if a newsletter isn’t adding value, remove it to keep your inbox clean. That’s the beauty of a newsletter – there’s no commitment!
Categorize & Store Useful Information
- Immediate Action (To-Do List): If a newsletter suggests a strategy you can apply immediately (e.g., a quick SEO fix), add it to your weekly task list.
- Long-Term Strategy (Ideas Bank): For bigger initiatives (e.g., a new content marketing approach), store them in a separate “Marketing Ideas” folder in Notion, Apple Notes, or Google Drive.
- Reference Library (Bookmark & Tag): Save valuable articles using a tool like Pocket or Raindrop.io, with tags like “SEO,” “Email Marketing,” etc., for quick access later.
Apply & Test What You Learn
- Choose one strategy per week: Avoid information overload. Implement and test one idea at a time.
- Measure results: If you apply a new tactic (e.g., changing email subject lines), track the results (open rates, click-through rates, conversions) in a Google Sheet.
- Review quarterly: Every 3 months, revisit your saved ideas and assess what’s worth testing next. There’s nothing wrong if a tactic you’re trying to implement fails as long as you learn from it.
Hope you found this helpful!
Did you know that 99% of all businesses in the US and EU are small business?
Together, we can have a big impact. 💪
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