Built for SMBs with a subscriber list, and no one to email it
If you’ve spent years collecting subscribers but you’re emailing them once every six months (or never), you’re leaving the highest-ROI channel in marketing on the table. This service is for startups and small businesses that want a consistent, professional newsletter — without hiring an in-house marketer or signing a 12-month agency retainer designed for enterprises.
-
800€+/month for similar scope
-
Recycled template across clients
-
Sends only, no list segmentation
-
Metrics buried in a 30-page deck
-
Fixed monthly price built for SMBs
-
Custom template aligned to your brand
-
List segmentation included from day one
-
1-page monthly report you'll actually read
Three things most newsletter services get wrong
Before signing up for a newsletter service, here is what to watch for. We have seen these mistakes turn 5-figure list assets into silent inboxes.
Bad sender reputation, unauthenticated domains, and dirty lists kill open rates without warning. We set up SPF, DKIM and DMARC during onboarding, warm new sending domains gradually, and clean bounced or inactive subscribers every month, so your messages land in the primary inbox, not Promotions or Spam.
Most agencies cycle through three or four stock layouts with the client's logo dropped on top. We design your template once, around your brand: colour system, typography scale, content blocks, image styles, footer with legal text. It becomes a reusable system — not a copy-paste.
You should not need to log into Mailchimp to know if last month's campaign worked. Every month you receive a 1-page report with opens, clicks, conversions, top-performing subjects, and a clear recommendation for what to test next. No 30-page decks, no jargon.
From subscribed to first send in 5 days
A predictable process, not weeks of back-and-forth. Here is exactly what your first week with us looks like.
Day 1
We cover goals, audience, content cadence, and platform choice (Mailchimp, Brevo or Campaign Monitor). You hand over brand assets, sample content, and access to your existing email tool if you have one.
Days 2–3
A custom, reusable newsletter template aligned to your brand, tested across desktop, mobile, dark mode, and the major email clients (Gmail, Outlook, Apple Mail, Yahoo).
Day 4
We configure SPF, DKIM and DMARC on your domain, build your initial list segments, and install the subscription form on your website (and Facebook page if requested). We turn your content into a polished newsletter inside your new template.
Day 5
Your first newsletter goes out at the optimal day and hour for your sector. From here, you receive a 1-page metrics report at the end of every calendar month, plus light-touch optimisation between sends.
What our newsletters actually deliver
Industry benchmarks for SMB newsletters sit at roughly 21% open rate and 2% click rate. These are the averages our clients hit after 90 days, measured directly from their own Mailchimp or Brevo accounts.
Average open rate after 3 months — nearly double the SMB benchmark.
Roughly 2.5× the average click-through rate for SMB newsletters.
Below the 0.5% industry threshold — your list keeps growing month over month.
Of sends land in the primary inbox, not Promotions or Spam.
Results, in their words
We asked our happiest clients three questions: what their situation was before, what changed, and what they'd tell someone on the fence.
We've been working with the Fuzelift team for over 10 years, and we have the best references regarding the services provided, not only because of their high standards of professionalism and competence but also due to what we consider essential: the ethics that have always characterized our partnership. We highly recommend them!
Um parceiro que referenciamos a todos os clientes da Companhia das Cores
Simply: Partner of EXCELLENCE!
What people ask before signing up.
About 5 business days from the onboarding call. Days 1–4 cover template design, platform setup, and deliverability configuration; day 5 is the first send.
Mailchimp, Brevo (formerly SendInBlue), and Campaign Monitor — we are certified on all three. If you already use a different tool, we will design and code the HTML newsletter for you to send from your own platform.
We optimise and polish the content you provide — adjusting tone, structure, subject lines, pre-headers, and CTAs. Full ghostwriting (we draft from scratch each month) is available as an add-on.
Yes. There is no long-term contract — cancel or pause directly from your account, no fee, no questions asked.
You do. The template is delivered as your brand asset, and your subscriber list always lives inside your own Mailchimp / Brevo / Campaign Monitor account, in your name.
Domain authentication (SPF, DKIM, DMARC), gradual warm-up for new sending domains, list cleaning every month, and engagement-based sending to protect your sender reputation. We also monitor inbox placement weekly.
No minimum. We work with lists from 100 subscribers up to 100,000+. Smaller lists usually see the biggest relative lift once we add segmentation and a consistent cadence.
Yes. The subscription form uses double opt-in by default, and we configure the unsubscribe and preference-centre flow to comply with GDPR, RGPD (Portugal), and CAN-SPAM.
Monthly is the default cadence. We can move to fortnightly or weekly if your content pipeline supports it — just flag it during onboarding or whenever you want to change.
Minor edits (header, colours, content blocks) are included every month. A full redesign every 12 months is included; mid-year redesigns are an add-on.
Yes. We build a 3-month rolling content calendar tied to your business goals and seasonality. You approve topics and provide source material; we handle the production.
Your list, template and full sending history stay inside your own email-platform account, untouched. We simply remove our agency access on the day you cancel.