4 Feb, 2025
The 10 best Digital Marketing Newsletters for Small Business in 2025
Many of the information about digital marketing is targeted for digital marketers not for small businesses owners. Just that, makes all the difference on how the information is presented and digested. That’s where the value of a newsletter comes in: relevant topics are curated and delivered straight to your inbox.
27 Jan, 2025
How much should you spend on Google Ads?
Running a small business is not an easy task. Every dollar matters and you want to maximize your marketing budget. However, your business depends on sales, and to have sales, you need to bring customers. Google Ads Campaigns are a great way to do that.
20 Jan, 2025
How Does SEO Impacts Your Small Business Strategy
In today’s digital landscape, a well-thought-out SEO (Search Engine Optimization) strategy is no longer optional—it’s a fundamental part of any successful business strategy. Especially for small business that don't have the resources of larger corporations.
12 Mar, 2024
A Business Website: how much does it cost and what to look for?
Now that I have warned, I can speak from experience: In a “normal” SME, there is no time to manage websites, produce newsletters, or track AdWords campaigns. In a "normal" SME it rarely pays to hire employees with know-how for these tasks, not least because there is also no one who manages that team. What is a “normal” SME? It is a (micro or) small company where human resources are totally focused on business and day-to-day tasks. It was for this reason that we decided to create Clínica do Site.
12 Mar, 2024
5 fundamental questions before redesigning your website
You have already made the decision to redesign your company's website and want to have everything ready as soon as possible. After all, time is money and a redesign is always intended to improve, right? Normally, yes, but before moving on to the website redesign, you have to ask yourself these five questions, otherwise you may be losing users and… customers.
12 Mar, 2024
Social Network Management
Here are 8 reasons to go on vacation and become better at work, as pointed out by Robert Locke, a scholar, expert, and enthusiast in relationships and motivation:
12 Mar, 2024
How to apply GDPR to digital marketing
The new personal data protection regulation comes into force on 25 May 2018 and the new rules apply to all companies that process personal data of people residing in the European Union. Is your digital marketing strategy ready?
12 Mar, 2024
In Portugal: Inbound Marketing or Outbound Marketing?
Let's be honest: the digital age is here, and it's shaping our present and future in profound ways. Whether we embrace it or not, the internet has become an integral part of our daily lives, promising to revolutionize how we live, work, and interact. Marketing, too, has undergone a significant transformation. Gone are the days when simply generating sales sufficed.
12 Mar, 2024
How to sell more online: 10 simple and very effective suggestions
In today’s digital age, the internet presents vast opportunities, with e-commerce emerging as a prominent avenue to reach consumers. However, entering the online market also means navigating through fierce competition, where deploying effective digital marketing strategies becomes crucial for success. In the process of establishing an ideal online business to drive increased visits, better receptivity, […]
12 Mar, 2024
LIVE EVENT: Digital Marketing with great results
As part of the 15th anniversary celebration of DNA Cascais, several online events were organized. Clínica do Site enthusiastically accepted the invitation and challenge presented by DNA Cascais, providing us with the opportunity to assist businesses in the county (and beyond) in enhancing their online promotion of products and services.
1 Aug, 2023
All About Online Sales: How To Get Started And Succeed!
In 2024, few companies can afford to ignore digital channels. Selling online presents an excellent opportunity to expand the customer base, reduce operational costs, gather valuable data for business optimization, and drive global growth through automation. However, the journey may encounter obstacles if key considerations are overlooked. The advantages of online sales undoubtedly outweigh the […]